The Nautilus has a proper name, Nautilus, but people think it’s a good name for the Nautilus, and PP has chosen the right day to do so. Nautilus as a commemoration of its 40th anniversary.
These two pieces are so good-looking that the first thing that struck the rabbit was that they would “sell well”.
▼ The 40mm diameter Ref. 5711/1P, in platinum, is a tribute to the original Nautilus Ref. 3700/1A (“Jumbo”), which was launched in 1976.
Priced at 100,000 Swiss francs, this piece broke my heart when I saw the word platinum.
▼The 44mm Nautilus Ref. 5976/1G Flyback Chronograph in white gold. It was inspired by a model made by PP in 2006, the 30th anniversary of the Nautilus. Very much in keeping with the aesthetic,AAAA Replica Watches UK both watches have blue dials (blue dials are very hot on the market at the moment) and also have recessed anniversary markers.
At 85,000 Swiss francs, with a comparison of 100,000, it instantly felt like a good price.
Although when these two watches first appeared, there was much discussion among the rabbit fan base as to whether the dial markings were a little too busy, especially for the complex Ref. 5976/1G, which seemed a little constricted. But of course, the limited edition and the fact that it was a particularly popular Nautilus did not stop them from selling well.
Sometimes it sells for three dollars a day.
To say that they sell well is not, of course, a matter of speculation. According to Rabbit’s reliable information, the platinum version is limited to 700 pieces and the steel version to 1,300 pieces, and the Chinese market is currently only getting a few dozen pieces, no more than two figures. The ration of guests arriving at the shop is said to be in the dozens already, with queues of guests already exceeding the number of watches. “One guest wanted both pieces, so we had to ask him to bear the pain and choose one.” The staff informed privately.
▼In addition to the limited editions, the regular Nautilus is also going well, with the best selling 3 pieces a day with no problem, and the counter is able to sell as soon as new stock is available. Steel models, in particular, are in short supply. For example, the rabbit has been pushing the 5711 and 5712 blue face, steel models, which are basically unavailable in shops. In fact, there have been a few occasions when PP’s MM has politely suggested to me that “we don’t need to push 5711 and 5712 because they are really hard to get”, but in Bunny’s opinion, there is no conflict between being able to get them and whether they are worth recommending or not – you need to wait for the good ones, so let’s just see if they are available. We’ll see if it’s a good deal.
These are the 5711/1A (left) and 5712/1A (right), both from 2006
▼Rabbit has given you tips in previous articles on how to find the hardest Nautilus to get – intercepting it in the middle of the process. Because a customer can’t be the first to pick it up in shop after booking, this is the perfect time for you to take the opportunity to ask for it, and the shop assistant can’t refuse and has to bring it out even if it’s hidden in the cellar. This is when the order is placed, it is yours.
There is no way out, good things are scarce, it is true love to make some tactics.
The real bull is not afraid to question
We’ve all heard the story of the Nautilus. Around 2006, when PP’s Shanghai shop was still on Bund 18, the Nautilus was basically untouched, and the salesman tried his best to put it in the most prominent place, but no one bought it. In the end, a mysterious caller from Hong Kong happily bought both of them.
This is a 3710/1A, the first Nautilus complication to come out in 1998.
At that time, the Nautilus was already a sought-after item in Europe and the United States, but the Chinese market was relatively slow to respond and its acceptance of the watch was different.
It is time to talk about the origins of the Nautilus.
In 1976, the post-war gloom was slowly dissipating and people were looking for things that would please them. The computer industry was just emerging and entrepreneurs who started with nothing were being revered. It was a time when everyone believed in working for a better life, rather than living for a better job (as it should have been all along, in fact).
The Nautilus Nautilus came from the hand of Philippe Stern, whose grandfather, Charles Stern, bought Patek Philippe with his brother Jean Stern back in 1932. 1976 saw Henri Stern at the head of the family business, while his son Philippe had joined the company as an executive, ready to take over the company in the future.
▼ So Fili launched a very special model at this particular time – the first sports watch in Patek Philippe’s 137-year history, the Ref. 3700/1A, which was a collaboration with Gérald Genta (known as the greatest watchmaker of the 20th century). The watch was questioned because it was made of steel (gold had been popular before), with the slogan “perhaps the most expensive steel watch in the world”, and because of its odd shape.
This was the first 3700/1A, and the Nautilus that first appeared was water-resistant to 120 metres, which was considered first-class at the time.
Today, the PP steel model’s status is very strong on the second-hand market, and it is clear that time will tell.
▼Rabbit also heard a story about a 3712 (the predecessor of the 5712) that was sold in PP’s Shanghai shop around 2005.
The customer picked and chose, but finally bought the 3712 as if he wasn’t particularly happy with it (he couldn’t bear the thought of its odd shape), and the watch was discontinued the following year. “Now it seems to be a treasure, but unfortunately we haven’t been in touch with him since.” PP’s friend said.
2006 marked the 30th anniversary of the Nautilus, and the 5980/1A was the first Nautilus chronograph, the big release of the year.
Why was the Nautilus a hit?
Some say it was following the trend, but I’m afraid it’s not that simple.
“The Nautilus has been selling well for just a few years now and suddenly a lot of people are asking for it. We’ve talked to some of our customers and it’s actually because they’ve grown up. 11 years on, many people’s first PPs were round watches and now of course they want to try other types, so the Nautilus is often the second or third watch. In addition, now the post-80s are fast becoming the main watch buyers, more than 40% of them have a newer trendy concept and prefer individual models.” PP’s staff are also very good at their analytical work, “There is another customer I remember particularly well, after comparing the steel models of various brands in the same price range, he was torn for about six months and finally told me a very surprising reason when he bought the Nautilus ‘because it doesn’t stick to the sweaty hair on his hand’ ……”
Comfortable, most irrefutable.
Dong Dong, who has bought eight Nautilus pieces so far (people are the type who hate new things and will pass on old ones when they see new ones, but it turns out that Nautilus is easy to pass on), told Rabbit that he bought his first Nautilus 3800. around 2005, both because he admired Zonda’s name and because he really thought it looked good.
The 3800/1A (left) was born in 1981 and the 3800/1JA (right) was a model that came out in 1996.
“Actually, the most important reason today seems to be that it is easy to match and suitable for sports, and these days I like sports watches, which are also convenient.” Dong says.
Sport itself is a trend in the fashion world, imagine sneakers can step into a haute couture show, sweatshirts and shoulder bags are almost standard, you wouldn’t wear the most classic round watch forever in a suit, right?
In retrospect, the Nautilus advertising slogan was visionary: “Whether it’s a diving suit or an evening gown, Nautilus can match it.”
In fact 40 years may not be long for a brand, but for a collection to last 33 watches, to change from generation to generation, and to have the courage to voluntarily discontinue a best-selling model that is still followed by watch lovers today, is not easy. I’ve expressed my love for the Nautilus, especially the 5712 blue face, many times, but so far it seems I probably won’t get to wear it – after all, fit is the first thing that matters when buying a watch, but it still doesn’t stop me from enthusiastically recommending it to everyone time and time again.
The feeling of buying a watch ultimately comes down to money, and while some people may have had a painful experience, others still miss it. The most sophisticated collector’s recommendation can never replace your own favourite, but it never hurts to hear from someone who has spent money on an experience that is really worth it.
Nautilus isn’t cheap, with a domestic price tag starting at over 180,000, but it’s better to have a medium to long-term goal in life than to aimlessly buy a bunch of things that are fleeting.
The rabbit stayed up all night to finish this issue, not exactly a lot of work, but certainly a lot of love.